Communication with clients is crucial to the success of any project. Clients want to feel like an integral part of the team and know that their agency is always in the loop, especially when deadlines are involved.
But, despite the best of intentions from both sides communication issues can lead to problems in project execution and even distrust between clients and agencies. The good news is that there are simple ways to improve the collaboration process between an agency and its clients.
1. Create a central hub for communication.
Your team is aware of the internal structure of your business and knows who you can contact with any questions regarding clients. But, your clients don’t. They want to contact anyone at any time to inquire about their needs or receive an update on their project. Make sure your team has a method of communication with clients that is simple to comprehend and prevents miscommunication.
2. Keep the conversation going by using modern tools for client communication
Miscommunications are a common problem in projects. The best way to avoid them is using collaborative tools that include features like rich annotations and easy search. These tools will ensure that everyone is on the same page, and allow you to track the progress of an entire project. The result is a more efficient process that reduces time is more reliable, increases integrity, and increases trust between you as well as your clients.
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